With the introduction of iOS 14, Apple changed the way app developers and marketers track user behavior and measure campaign effectiveness. These changes affect the ability to track user data and measure campaign performance, creating a challenge for marketers seeking accurate insights. However, if there is a will, there is a way.
Here are 5 effective ways to measure your campaigns on iOS 14:
1- Focus on First-Party Data
With iOS 14, you can focus on first-party data when measuring your campaigns. This is the data you collect directly from your audience. This includes user behavior, website interactions, app usage, etc. By collecting and analyzing this data, you can better understand your audience’s interests and behaviors. This can help you optimize your campaigns.
2- Use Facebook API
Another powerful tool that can help you accurately measure your campaigns after iOS 14 is the Facebook Conversion API. This API lets you send event data directly from your server to Facebook, bypassing tracking pixels. This means you can continue to track user actions even if they opt out of tracking on their device.
3- Take Advantage of SKAdNetwork (SKAN)
SKAdNetwork is a new framework introduced by Apple that enables you to measure your ad campaign success in a privacy-conscious way. It allows you to track app installs and attribute them to specific campaigns without collecting user-level data. Of course, it doesn’t cover everything from the bottom to the top as traditional tracking. However, it surely helps you measure campaign effectiveness and improve advertising spending.
4- Implement Custom Conversion Tracking
Custom conversion tracking is another effective iOS 14 campaign measurement method. For example, you can set up specific events that track user actions, like clicking a button or submitting a form. Tracking these help you understand how your users interact with your site/app and optimize your campaigns accordingly.
5- Use a Unified Marketing Measurement Platform
A unified marketing measurement platform is a tool that allows you to measure and optimize your campaigns across multiple channels and platforms from a single dashboard. U, you can better By using it, you can understand how your campaigns perform across channels and optimize your ad spend accordingly. (Some popular measurement platforms include Google Analytics and Adobe Analytics.)
In conclusion, measuring the success of your campaigns after the release of iOS 14 can be challenging yet, in the end, rewarding with a high conversion rate. By focusing on the 5 things above, you can get the best out of it. If you also need a privileged ad account along the way, Rockads can help. We provide privileged advertising accounts on TikTok, Instagram, and Facebook to ensure that your ads meet each platform’s policies and guidelines. Visit our website to learn more about what we can offer you and your business.